Coffee Bank: Brand Identity

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June 10, 2018

It’s fair to say we love all the brands we create, however this one was special. Austin and Nicole are from the greater Seattle, Washington area and while they traveled the country in their earlier years together, spent an immense amount of time at various coffee shops. Prior to having a headquarters, coffee shops provided invaluable networking opportunities, somewhat reliable wifi, and inspiration to continue building their businesses. They always dreamed of the day they would get to work with a new coffee shop, an opportunity that (especially for a small town like Monterey) doesn’t come up very often.

When our clients approached us with their idea, they simply gave us their hopes and dreams, and entrusted our enthusiasm and wealth of knowledge about this particular industry to do the rest. This brand, along with everything else we’ve done and will continue to provide to this amazing company, became a true passion project for our agency.

The technical elements of the brand are actually quite simple. We needed a versatile and strong identity. The intention is to create such an icon in this area, the brand will be timeless and never require changing, only small updates to the associated elements. We knew the production cost for all the branded materials were going to be substantial, so to save on costs where we could (so they could be added back into the overall construction of the coffee shop itself!) so to keep the production easier and more cost effective, we opted to bring in the iconic brown kraft paper color (and texture) as it is a print standard and will save them thousands over the years, but will maintain efficiency by having a basic item be almost immediately on brand-message. The little elements like this are what we strive to bring into every identity we create, ensuring your business is armed with a thoroughly thought out, long term identity.

The goal of this brand was to be universally approachable. We removed the “the” from the name as it’s far stronger without it. We further minimized the print costs and color-matching hassles by creating outline icons in a monochrome colorscheme as the only related elements (aside from photography as far as marketing/digital production is concerned).

The Coffee Bank, which is set to open this summer in Carmel, has an amazing story. One that you’ll have to wait to hear about once their website launches and their marketing begins. However, their mission, their story, and their location all lead to the inception of this brand identity. The Monterey Peninsula has needed a cafe that serves delicious coffee, fresh food, and offers a relaxing and inviting atmosphere. It simply doesn’t exist here, especially for a younger demographic.

We have been so thrilled, and honored to get to work with them on nearly every last detail of their brand, their website, their marketing materials, the overarching business model, creative consultation, working with the architects, and especially helping finalize their menu offerings. We are so beyond thrilled for their launch this summer and are so excited to showcase the years of planning and design, upon launch. Stay tuned for more on Coffee Bank, this is one you won’t want to miss.

 

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You are here, because you have a great sense of style, design, and aesthetics. You are undoubtedly looking for something unique to set your brand apart from the competition and that will compliment your company’s mission to put a spotlight on your business. We are zeeqk, and you’ve found your solution.

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