T he IFWA's previous website was in complete disrepair. Being a worldwide event, there were many logistical issues with who could access and manage the website, add content, and attempt to incorporate some design theory. To put it simply, they had too many cooks in the kitchen and the website showed this. Their old websites were cluttered, confusing, out of date, improperly built (and impossible to manage), and wasn't even viewable worldwide. Our team worked with sponsors, event managers, and content creators around the world. Most of the people providing us content didn't even speak English, let alone live in the same timezone. We were able to mitigate this, and gained an immense amount of industry and event knowledge, as well as all the content we could need.
Their new IFWA brand is simple, yet the fluid line through the IFWA pulls to the watercraft sport. Our goal was to create something striking, simple (as to not compete with the sponsor brands) and would save on printing time and costs.
Our team integrated many features that lay dormant until the active event season, such as live streaming of events, life updating of the leaderboards, and more.
The IFWA is continuing to grow and gain worldwide attention. We are proud to have our name on this website, and we look forward to assisting them in their upcoming marketing, brand management, website management, and sponsorship consulting.
By gathering the content, and creating a showstopping design unlike anything we've ever done before, the IFWA is now able to achieve an increased following online and in person at events, raise more funds for their association, and create a better community.
“A brand is not just a logo it's the overall impression and experience you give to your audience and customers. Your brand expresses the value you provide. It's you!” -Amy Locurto