The most successful projects are when the collaboration between our team and the client is open, thought out, and the creative process is respected. Leisure By Design is a kitchen and home design studio located in Seaside that wanted to showcase elegance and simplicity within their brand. Eventually, the goal was to have a recognizable logo mark that could be branded onto their own cabinet line. We explored a variety of logo concepts, typography combinations, and various color schemes, but continually came back to this bold, high contrast scheme of black, white and red. We knew this would allow the brand to stand out across all designs.
From the client’s needs, we established that they wanted to be a trend setter, and disrupt the industry with forward-thinking design concepts. We immediately found that high-contrast black and white imagery pairs perfectly with the brand, and would allow for various graphic elements to be used in tandem with the brand. Knowing their brand would evolve into many printed assets, the brand needed to work across multiple layouts, mediums, and incorporate the various brand elements (dots, leading lines, large drop caps, and dramatic color use).